As an independent consultant, I quickly discovered that I am not selling a list of services and competencies; I am selling me. The primary deciding factors for a client choosing to work with me are whether I am trustworthy, reliable, professional and easy to work with. So how do you convey all that to a casual website visitor whose only exposure to you is a single photo? Well, ask Leino. He did an amazing job at achieving the right tone to reflect my personality; it’s a great balance of approachability and professionalism. Working in the world of marketing, I’ve seen plenty of headshots that look stiff and feigned, but Leino made me feel totally comfortable and captured a natural moment that is true to who I am. Thanks Leino!